25 лучших брендовых книг
As a brand, having a clear and consistent message is crucial for success. One way to achieve this is through a well-designed, coherent brand book. A brand book outlines a company’s values, mission, tone of voice, design elements, and more, providing a reference and guide for all marketing efforts. Here are 25 of the best brand books that showcase effective branding strategies:
1. Airbnb: The Airbnb brand book is a visual feast, using bright colors and engaging illustrations that reflect the company’s global community of travelers.
2. Asana: Asana’s brand book is all about simplicity and organization, putting their project management values into action with clean design and easy-to-follow templates.
3. BMW: BMW’s brand book is sleek and sophisticated, emphasizing the brand’s innovative design and engineering while maintaining a polished, classic aesthetic.
4. Coca-Cola: The Coca-Cola brand book is iconic, featuring the brand’s signature red and white color scheme and classic vintage imagery that connects with generations of consumers.
5. Dropbox: Dropbox’s brand book puts its focus on the user, creating a clean, intuitive design that makes file sharing and collaboration easy and accessible for everyone.
6. Etsy: Etsy’s brand book reflects the unique spirit of the handmade marketplace, with playful illustrations and a whimsical, inclusive tone that celebrates individuality and creativity.
7. Facebook: Facebook’s brand book emphasizes the platform’s community and connectivity, using bold graphics and clear messaging that articulates the social network’s values.
8. Google: Google’s brand book is playful yet sophisticated, emphasizing the company’s innovation and creativity while maintaining a clean, streamlined design.
9. IKEA: The IKEA brand book is all about simplicity and functionality, showcasing the brand’s practical, affordable furniture designs through bold graphics and easy-to-follow instructions.
10. Mailchimp: Mailchimp’s brand book uses quirky illustrations and bright colors to emphasize the brand’s playful, irreverent personality, while also providing clear and helpful guidance for email marketing campaigns.
11. Nike: Nike’s brand book is all about empowering athletes and promoting an active lifestyle, using dynamic imagery and inspiring messaging to motivate consumers.
12. Patagonia: Patagonia’s brand book emphasizes the brand’s commitment to sustainability and environmentalism, using stunning landscape photography and clear messaging to communicate their values.
13. Pepsi: The Pepsi brand book is all about fun and energy, using bright colors and bold graphics to reflect the brand’s youthful, playful persona.
14. Slack: Slack’s brand book reflects the platform’s friendly, collaborative culture, using playful illustrations and clear messaging to promote effective communication and teamwork.
15. Starbucks: Starbucks’ brand book is elegant and refined, emphasizing the brand’s commitment to quality and craftsmanship through sophisticated design and sleek typography.
16. Tesla: Tesla’s brand book is all about innovation and cutting-edge technology, using sleek, futuristic design elements to reflect the company’s forward-thinking vision.
17. The New York Times: The New York Times’ brand book is all about credibility and trust, using classic typography and elegant design to reflect the newspaper’s long-standing reputation for quality journalism.
18. Twitter: Twitter’s brand book emphasizes the platform’s real-time, dynamic nature, using bold graphics and clear messaging to promote authentic, engaging communication.
19. Uber: Uber’s brand book reflects the platform’s focus on convenience and accessibility, using clean, streamlined design to communicate the brand’s innovative approach to transportation.
20. Under Armour: Under Armour’s brand book emphasizes the brand’s commitment to athletic performance and excellence, using powerful imagery and strong messaging to motivate and inspire athletes.
21. Volkswagen: Volkswagen’s brand book reflects the brand’s commitment to quality engineering and design, using a classic, sophisticated aesthetic to communicate the company’s values.
22. Warby Parker: Warby Parker’s brand book emphasizes the brand’s commitment to affordability and accessibility, using playful illustrations and clear messaging to promote their innovative approach to eyewear.
23. Zara: Zara’s brand book is all about style and sophistication, emphasizing the brand’s commitment to affordable, high-end fashion through elegant design and sleek typography.
24. Zillow: Zillow’s brand book reflects the platform’s focus on accessibility and transparency, using clean, simple design to make real estate information easy to understand and navigate.
25. 23andMe: 23andMe’s brand book emphasizes the brand’s commitment to personalization and innovation, using bright colors and playful illustration to promote their cutting-edge DNA testing services.
Overall, the best brand books are those that effectively communicate a company’s values and personality, while also providing clear guidance for successful marketing efforts. These 25 brand books are excellent examples of effective branding strategies, offering valuable insights and inspiration for companies looking to strengthen their brand identity.